What Is SEO?

“SEO, Search Engine Optimization, is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid (‘organic’) search results.” –wikipedia

SEO is a set of best practices for designing, coding, and wording the content on your website in order to maximize your potential rank in search engines. While SEO is not directly responsible for conversions, done right, it will increase the odds that visitors to your site are interested in what you have to offer.